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Hadaya Ice cream

WINNER OF LIBANPACK COMPETITION.
VISUAL PACKAGING CATEGORY.

Hadaya ice cream is a symbol of contemporary folklore of ancient Sidon and the demand for it has become a confirmation of the “Saydawiye” identity. It is a brand that brings back the happy old memories of Sidon to the present. This nostalgia feel is represented by a combination of old images with colorful watercolor illustrations to keep the summer fun and fresh spirit.

More Info:

The project brief required from the students to pick a Lebanese product and redesign the pack so it becomes more appealing to its intended audience.

Student:

Layane El Khaouli

Class:

Packaging, Spring 2016

Date: