Hadaya ice cream is a symbol of contemporary folklore of ancient Sidon and the demand for it has become a confirmation of the “Saydawiye” identity. It is a brand that brings back the happy old memories of Sidon to the present. This nostalgia feel is represented by a combination of old images with colorful watercolor illustrations to keep the summer fun and fresh spirit.
The project brief required from the students to pick a Lebanese product and redesign the pack so it becomes more appealing to its intended audience.
Layane El Khaouli
Packaging, Spring 2016
July 25, 2021