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Finicky is a dog food brand for all picky eater dogs out there. The brand offers a variety of choices to fit each dog’s taste. The structures of the containers were designed to offer the food in a practical way. The brand provides consumers with special combinations of food like orange with yogurt, bananas with apples, and vegetables to create a satisfying experience for the dog. The identity is intended to be fun, personal and inclusive to all “finicky” dog owners. Dog characters and imaginative stories were created and added to the back of each pack.


Rasha Salhab


Packaging, Spring 2013