Infused with great flavor and sweet taste, the Gandour Small Mastic Gum offers a refreshing breath. It is ideal for consuming during office and work break times. The current Gandour pack does not mention though all the benefits that come with consuming “mastic” gums. Mastic is known to lower cholesterol, help with asthma, relieve digestive issues and IBS and many other health benefits. The proposed package not only highlights the latter but also makes the pack practical to fit in a pocket and being carried around.
The project brief required from the students to pick a Lebanese product and redesign the pack so it becomes more appealing to its intended audience.
Packaging, Fall 2019
July 25, 2021