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J2

ROLE: CREATIVE DIRECTOR
BRANDING FOR A PREMIUM LEBANESE VODKA

J2 is the genetic marker for descendants of the ancient Phoenicians, whose realm spread across
the Mediterranean coast from 1550 BC to 300 BC. The center of this mighty empire was
in modern day Lebanon, with the cities of Byblos, Tyre and Sidon. 

The use of the phoenix hints to the descendants of the Phoenicians – carriers of the J2 DNA strand.

Love life. Live J2.

J2 is trendy yet culturally relevant. J2 provides the taste of the real Beirut:
a city that never forgets how to have fun, a city that will always rise.