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Horeca

ROLE: CONCEPT AND ART DIRECTION
VISUAL IMAGE FOR THE BIGGEST HOSPITALITY EVENT IN THE MENA REGION

Horeca brings together international chefs and experts, mixologists, restaurateurs, producers,
distributors and industry leaders with over 18,000 trade visitors attending the annual event,
which provides a vital gateway for industry leaders to network and do business.

In 2018, Horeca celebrated its 25 years of success.

In 2017, Horeca promoted the concept “From Lebanon to the world as an homage to Beirut”

Horeca communicates and promotes its event using a different image each year
with the aim of promoting the various aspects of hospitality
(cooking, barista, bartending, hotel management, restaurant management, technology, utensils…).