IDENTITY DESIGN FOR A WORLD WITHOUT HUNGER CAMPAIGN
The client, Careem, approached me when they partnered with ShareTheMeal to implement
an initiative that can improve the lives of millions of people suffering from extreme hunger.
The campaign encourages customers to support the hungry with each food delivery
and give them in return an instant gratification for their good deed. This was achieved
through a co-branding on food delivery bags and a solid instagram campaign.