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Careem

ROLE: CONCEPT AND DESIGN
IDENTITY DESIGN FOR A WORLD WITHOUT HUNGER CAMPAIGN

The client, Careem, approached me when they partnered with ShareTheMeal to implement
an initiative that can improve the lives of millions of people suffering from extreme hunger.

The campaign encourages customers to support the hungry with each food delivery
and give them in return an instant gratification for their good deed. This was achieved
through a co-branding on food delivery bags and a solid instagram campaign.

 

The main idea was to simplify the process and give the customer the satisfaction
to help a large community through a simple food delivery.

I have named the campaign “Eat a plate to fill a plate”, which helped in the
instant gratification feeling, and I have worked on positive and fun messages
on both the delivery bags stickers and for instagram sticker library.