IDENTITY DESIGN AND PACKAGING FOR CAPITAL V VODKA
Capital V is a pitched idea for the first Lebanese Vodka in the market.
It represents all the attributes that define the Lebanese night life;
V is for Vibrant, Vitality and Victory. A manifesto printed on the neck of the bottle
invites consumers to join Capital V!
The logomark is built of various V letters pointing toward the center.
The overall visual leads to a central point, the capital. The logo is accompanied by
an old Roman serif.
Another proposal has been developed.
The pure and clear taste of the Vodka is the focal point of the logomark
along with a tinted and sleek bottle. Another signature of this bottle is
the sharpness of its cap forming the letter V.