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Flipside

ROLE: CREATIVE DIRECTOR
BRANDING FOR FLIPSIDE “STRICTLY VINYL” MUSIC BAR

Flipside is a music bar that plays exclusively vinyl records.
The logo mark represents an abstraction of the vinyl record spinning,
whereas the word mark represents a more static version of the vinyl record.
The identity is young, dynamic with a strong connotation to the 70’s.

The stationery items were designed with the purpose of expanding
the customer’s knowledge on vinyl’s records in general. Therefore, the business cards
are dynamic with a multitude of different covers printed randomly on each.

The coasters on the other hand, were changed monthly and they each displayed
one cover album on the recto and the history of this vinyl on the verso,
this turned out to be great collectible items for the Flipside customers.