G SPA is about wellbeing, health, and beauty. It is a comprehensive wellness center offering spa, medispa, hair styling services, and a gym.
The challenge was to develop a complete brand identity that unified these diverse services under a singular aesthetic. This branding initiative positioned G SPA as a premier destination for holistic wellness services for clients seeking health and beauty solutions.
The logo reflects G Spa’s serene and rejuvenating feel. The versatile brand system integrates the four distinct services while the detailed brand guidelines ensure consistency across all platforms.
These guidelines outline the use of typography, color palettes, imagery, and tone of voice, providing a cohesive framework for all marketing materials.
Promotional materials communicate the offerings of each service line with the use of serene color palettes and refined typography, highlighting G Spa commitment to well-being, health, and beauty.
I extended the brand identity to digital platforms by designing the website and ensuring a seamless and engaging online experience for clients.
To enhance the client experience within the physical space, a clear and aesthetically pleasing signage was developed.
This navigation reinforced the tranquil and luxurious atmosphere – through lighting and strategic placement – that is essential to the G SPA experience.