Detour Magazine: The Guide to Society’s Counterculture

This issue is dedicated to the “copies without an original”. We’re talking about turning authentic cool from bottom up again and encouraging individuality. What is needed is not a strategy of personal moderation but perhaps a cultural revolution by jamming the signal. As Debord claims, “All that was once directly lived has become mere representation.” Our aim is to wake up the spectator who has been drugged by spectacular images and create a new cycle and era by rerouting our images and environments. Hence, detournement!