A brand revitalization grounded in a 360° approach — from product packaging to in-store branding and immersive event experiences — all tailored to the local market while staying true to Converse’s global identity.
We developed a suite of branded materials—including bags, postcards, and tags — that aligned with Converse’s aesthetic, and enhanced brand engagement.
A tote bag was designed in a way that allows customers to color it and personalize it.
We created an environment that reflected Converse’s brand spirit with dynamic visual and interactive displays that encouraged customer interaction, and enhanced the overall shopping experience.
The overall outcome was an engaging retail experience that could bridge the global brand values with local cultural nuances in Lebanon, Egypt, Syria and Jordan.
To mark the launch of a new Converse store, we orchestrated an event that reflected the brand’s creative vibe.
The event included live performances and interactive installations, generating buzz and engaging customers.
The creation of a custom retail stand designed to fit various spaces and promotions. The stand featured a perforated plexiglass base with interchangeable visuals to keep the display fresh and relevant.
Strategically placed transparent tubes created an illusion of floating shoes, and its modular design permitted easy reconfiguration, ensuring adaptability and variety.