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Byroots

ROLE: CONCEPT AND DESIGN
IDENTITY DESIGN FOR AN E-COMMERCE MARKETPLACE

ByRoots is an e-commerce marketplace encouraging diaspora to purchase products
from their home country “root country”. ByRoots offers quality products
(by local artisans, designers, artists…), customer service, packaging and shipping.

The identity needed to appeal to a young diaspora audience with a purchasing power
and a desire to encourage production in their homeland, revolving around the following keywords:

YOUNG & DYNAMIC / RELIABLE / ORGANIC AND EARTHY / FROM LOCAL TO UNIVERSAL