Beirut Dance Company

ROLE: BRAND DESIGNER & ART DIRECTOR

About

Beirut Dance Company is a contemporary dance ensemble rooted in classical ballet training, offering a unique presence in Lebanon’s performing arts scene. Under the vision of founder Nada Kano, the initiative sought to unify its various entities—Beirut Dance Company, Beirut Dance Studio, and Beirut Dance Project—under a cohesive and resonant brand identity.

The Visual Approach

The design draws inspiration from the fluidity and expressiveness of dance movements, intertwining them with Arabic letterforms. This fusion emphasizes flow, harmony, connection, and verticality, mirroring the grace and discipline inherent in the company’s performances. The visual identity captures the essence of movement and cultural richness, reflecting the company’s dedication to both tradition and innovation.