Worked with: Royaltri inc.
Creative Director: Sen Wong
Brand Designer: Maria Bahous
Illustrator and Junior Designer: Kristine Galang
This newly uplifted identity, blends tradition with a bold, contemporary aesthetic.
Rooted in Japanese culinary heritage, the visual approach represents the brand through a fresh visual identity,
incorporating vibrant colors, playful typography, dynamic illustrations and culturally bound icons.
The design system balances modern elegance with a traditional approach, and a touch of whimsy,
creating a cohesive experience across packaging, print, and digital touchpoints.